影院变身城市文化客厅：“电影+”消费新业态激活经济新动能

Core Insights - The film industry is transitioning from a single box office economy to a diversified consumption ecosystem, with "traveling to a city for a movie" becoming a new trend in cultural tourism [1] - National policies are continuously being introduced to support the innovation of "film+" business models, integrating film with tourism and other sectors to stimulate consumption and economic growth [1] Group 1: Policy and Economic Impact - The State Council has issued opinions to promote high-quality service consumption, emphasizing the importance of film-related consumption [3] - A series of policy measures from multiple ministries aim to leverage online traffic from quality performances, animations, and films to drive offline scene innovation [3] Group 2: Local Initiatives and Consumer Engagement - In Jiangsu, cinemas are launching activities like "film + traditional music performances" and "film + intangible cultural heritage cuisine," creating a win-win situation for cinemas, cultural heritage, and audiences [3] - The "Film Ticket Exchange for Scenic Area Discounts" initiative in Zhejiang allows movie ticket stubs to provide discounts at various restaurants, enhancing consumer engagement and driving foot traffic [7] - The summer consumption season in Zhejiang has introduced a movie consumption voucher program worth 36.8 million yuan, covering tourism spots, shopping districts, hotels, and restaurants, exploring a multi-scenario consumption model [5]