Core Viewpoint - The "Shenzhen Plan" introduces 15 clear guidelines for personal information protection, emphasizing privacy policy standardization, user consent management, data processing compliance, and user rights protection [2][3][4] Group 1: Privacy Policy Standardization - Application distribution platforms and apps must provide easily accessible and long-term effective privacy policies, including personal information processing rules, user rights, and complaint channels [2] - Specific rules must be outlined for the handling of minors' personal information [2] Group 2: User Consent Management - Operators must inform users of personal information processing in a prominent manner, prohibiting default selections or bundled authorizations [3] - Sensitive personal information requires "separate consent," and users must have effective means to withdraw consent [3] Group 3: Data Processing Compliance - Operators must adhere to the principles of "minimum and necessary" data processing, avoiding blanket authorizations and frequent pop-up requests [3] - Personalized recommendations must offer non-targeted options or easy refusal methods, and generative AI services must not misuse personal information [3] Group 4: User Rights Protection - Operators are required to inform users of their rights to access, copy, correct, delete, and restrict processing of their personal information, with a commitment to respond to user requests within 15 working days [3] - Barriers to exercising these rights must not be artificially created [3] Group 5: Industry Commitment and Regulatory Framework - Six major application software distribution platform representatives signed a compliance operation commitment to strengthen personal information protection [4] - Since 2021, significant laws such as the Data Security Law and Personal Information Protection Law have been enacted, establishing a solid legal foundation for data security and personal information protection [4] - The Shenzhen Municipal Cyberspace Administration has been actively promoting a multi-governance model involving government regulation, corporate autonomy, industry self-discipline, and social oversight [4][5]