毛利率92%，营销费率60%，万兴科技IPO的喜与忧

Core Viewpoint - Wankang Technology has officially submitted its prospectus to the Hong Kong Stock Exchange, aiming for a dual listing in both A-share and H-share markets, amidst a competitive landscape in the AI industry [2][3]. Company Overview - Wankang Technology is a global AIGC digital creative software provider, focusing on video creative products and has developed a multimedia model to support its three main product lines: drawing creativity, video creativity, and document creativity [4][6]. - The company boasts a global user base, with products available in over 200 countries and regions, and active users exceeding 2 billion [6]. Market Performance - Despite a strong global presence, Wankang Technology has faced challenges in user growth, particularly against competitors like Adobe and ByteDance in overseas markets, and domestic rivals such as Jianying and Kuaiying [6][10]. - The average monthly active users slightly decreased from 67.4 million in 2023 to 67.3 million in 2024, before recovering to 68.7 million in the first half of 2025 [7]. Financial Performance - Revenue figures for Wankang Technology from 2022 to 2025 show fluctuations, with revenues of 1.18 billion RMB in 2022, 1.48 billion RMB in 2023, and a projected 1.44 billion RMB in 2024 [10][11]. - The company has experienced a decline in net profit, with losses reported in 2024 and the first half of 2025, indicating a shift from profit to loss during these periods [10][12]. Cost Structure - Wankang Technology has a high gross margin of 92.4% in the first half of 2025, significantly higher than its competitors, but struggles with high marketing, management, and R&D costs, leading to low net profits [12][14]. - Marketing expenses accounted for over 60% of total revenue in the first half of 2025, reflecting the company's aggressive customer acquisition strategy in a competitive market [13][14]. Industry Context - The global AIGC video creative software market is projected to grow from approximately 800 million USD in 2020 to about 10.5 billion USD by 2024, with a compound annual growth rate of 90.3% [9]. - Despite the industry's growth, Wankang Technology's performance has not aligned with market trends, highlighting the challenges of converting high gross margins into sustainable profits [10][12].