Core Insights - The 2025 Qilu Autumn Auto Show attracted a record attendance of 336,000 visitors, with total sales exceeding 20,000 vehicles and sales revenue reaching 5 billion [1] - The event showcased nearly 100 brands and thousands of models, emphasizing the importance of the auto show for manufacturers and dealers to display new models and offer various discounts [5] Group 1: Consumer Insights - The consumer survey revealed a high overall satisfaction rating of 85.71 for the auto show, an increase from the previous spring show [3] - 86.3% of respondents indicated plans to purchase a vehicle, with a significant portion of attendees visiting primarily for vehicle comparison and consultation [13][6] - The main purchasing channel remains 4S dealerships and auto shows, highlighting the importance of these venues in the buying process [13] Group 2: Vehicle Preferences - SUV models are the most preferred among consumers, with over one-third of respondents favoring them for their versatility and family suitability [18] - Domestic brands have gained popularity, with 40.7% of respondents preferring them, particularly brands like BYD and Changan [23][16] - The majority of respondents (90.51%) have a budget of under 400,000, with 43.97% planning to spend between 100,000 and 200,000 [16] Group 3: Policy and Incentives - Over 60% of respondents reported increased purchasing intent due to favorable policies, including various subsidies and incentives during the auto show [23] - The most impactful policy was the exemption from new energy vehicle purchase tax, influencing 22.6% of respondents [25] Group 4: New Energy Vehicles - There is a growing preference for new energy vehicles, with 42.07% of female respondents and 39.43% of male respondents favoring them due to their advanced technology and cost-effectiveness [27] - Concerns about new energy vehicles include battery lifespan, charging infrastructure, and resale value, indicating a need for consumer education and infrastructure development [36] Group 5: Smart Driving Features - The demand for smart driving features is significant, with 54.67% of respondents willing to pay extra for these functionalities [40] - The penetration rate of vehicles equipped with advanced driving assistance systems reached 62.58%, reflecting a growing trend in the market [38]
2025齐鲁秋季车展消费者调研报告出炉