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专访俄罗斯跨境电商平台Ozon Global首席执行官:数字贸易带来的是“地壳般的变革”
Sou Hu Cai Jing·2025-09-29 05:18

Core Viewpoint - Digital trade is leading to a "tectonic shift" in global markets, democratizing access for sellers from various regions to reach millions of overseas consumers [4][5]. Group 1: Digital Trade Impact - Digital trade is fundamentally changing the rules for sellers, allowing artisans and designers from places like Shenzhen and Moscow to connect with a vast consumer base [3][4]. - The Russian e-commerce market has seen rapid growth, with online retail sales increasing from 5% to over 20% in recent years, creating significant demand that local production often struggles to meet [4]. Group 2: Sino-Russian Cooperation - Cooperation between China and Russia in digital trade is developing along three key directions: expanding trade volume by creating convenient conditions for Chinese partners, building a comprehensive support ecosystem for sellers, and fostering technological exchange and infrastructure development [5][6]. - Ozon Global aims to be an effective bridge for Chinese brands entering the rapidly growing Russian market, emphasizing the importance of understanding local consumer preferences and regulations [5][6]. Group 3: Challenges in Cross-Border E-commerce - The main challenges facing cross-border e-commerce include logistics, operational and cultural integration, and ensuring seamless technological integration for sellers [6][7]. - These challenges are viewed as opportunities for collaboration, focusing on improving infrastructure, services, and technology to build a reliable cross-border e-commerce ecosystem [7]. Group 4: Technological Inspiration and Collaboration - The exhibition showcased inspiring examples of how leading companies like Alibaba integrate cutting-edge technology into their e-commerce ecosystems, particularly the application of large language models (LLMs) for enhancing customer experience and operational efficiency [8]. - Ozon Global is actively pursuing partnerships with Chinese e-commerce platforms and logistics companies to enhance cooperation and technological advancement, which is seen as crucial for the success of Chinese sellers on their platform [9].