GM(US:GM) Zhong Guo Jin Rong Xin Xi Wang·2025-09-29 05:28Core Viewpoint - Buick's high-end new energy sub-brand "Zhijing" has launched its first mass-produced model, Zhijing L7, with a price range of 169,900 to 219,900 yuan, signaling a strong commitment to transformation in the competitive automotive market [1][2]. Group 1: Product Launch and Market Positioning - The launch of Zhijing L7 just five months after the brand's debut reflects Buick's urgency to adapt and establish its position in the new energy vehicle market [1][4]. - The pricing strategy for Zhijing L7 was determined through intense internal discussions, aiming to set a new benchmark for high configuration and cost-effectiveness in the B-class car segment [2][4]. - Zhijing L7 targets the 200,000 yuan market segment, emphasizing that high-end positioning requires a precise understanding of consumer needs rather than just high prices [1][4]. Group 2: Technological Innovations - Zhijing L7 is positioned in the relatively untapped extended-range sedan market, leveraging Buick's technical foundation to address consumer demand [4][5]. - The vehicle features the "Zhenlong" extended-range system, providing 302 km of pure electric range and 1,420 km of comprehensive range, with minimal performance loss in low battery conditions [5]. - Buick has partnered with Momenta to enhance its intelligent driving capabilities, making Zhijing L7 the first model equipped with the Momenta R6 flying model, which includes advanced features for urban driving scenarios [5][6]. Group 3: Strategic Vision and Future Plans - The rapid development from brand launch to product release within five months showcases Buick's commitment to innovation and product optimization in the new energy sector [7]. - Over the next eight months, the Zhijing brand plans to introduce five new energy vehicles across various categories, indicating a comprehensive product strategy [7]. - The success of the Zhijing brand will serve as a test case for joint venture brands in the new energy era, aiming to effectively combine global automotive expertise with local innovation [7][8].