Core Viewpoint - The Chinese automotive industry is entering a new phase of competition, emphasizing the need for companies to return to the essence of manufacturing and abandon the pursuit of short-term effects [1] Group 1: Long-term Strategy - Great Wall Motors has proposed a "Four Modernizations Strategy" focusing on "pan-internal combustion, diversified new energy, oil-electric equality, and strategic globalization" to combat short-term speculation with a long-term perspective [4] - This long-term approach is proactive, requiring managers to resist industry noise and continuously invest in core capabilities rather than passively following market trends [4] Group 2: Internal Combustion Engine Evolution - Great Wall Motors' "pan-internal combustion" strategy indicates that internal combustion engines still possess significant vitality in the low-carbon era, with traditional fuel vehicle sales in China reaching 902,000 units in August 2025, a year-on-year increase of 13.5% [6] - The company anticipates a long-term coexistence of oil and electricity, enhancing internal combustion engines through electric power assistance, thereby creating a comprehensive Hi4 hybrid technology ecosystem [6][8] Group 3: Intelligent Fuel Vehicles - Great Wall Motors challenges the notion that fuel vehicles cannot be intelligent, asserting that they have been developing smart cockpit and driving technologies since 2015 [10][12] - The company promotes "oil-electric equality," ensuring that users do not experience a disparity in intelligent features regardless of their choice between fuel and electric vehicles [12] Group 4: Globalization and Diverse Technology - The company emphasizes the necessity of a comprehensive technological approach to serve global markets, advocating for the development of oil, hybrid, pure electric, and hydrogen technologies [13][15] - Great Wall Motors has established a global production and marketing system, enabling it to leverage China's manufacturing advantages and adapt to regional market characteristics [15] Group 5: Long-termism Against Short-term Interests - The company adheres to principles that prioritize user satisfaction and sustainable practices over short-term gains, emphasizing the importance of maintaining industry integrity [16][17] - Great Wall Motors rejects the notion of automobiles as fast-moving consumer goods, highlighting the serious safety implications associated with vehicle manufacturing [17]
摒弃短期效应 长城魏建军以“四化战略”勾勒差异化破局路径