Core Viewpoint - Oppenheimer has significantly raised the target price for AppLovin to $740, reflecting strong confidence in the company's non-gaming advertising business and long-term growth potential [1] Revenue Expectations - AppLovin has increased its non-gaming revenue forecast from $250 million to $312 million [1] - Oppenheimer has adjusted its overall revenue expectation for AppLovin to $8.6 billion [1] EBITDA Projections - The firm anticipates AppLovin's adjusted EBITDA to reach $7.2 billion, indicating an EBITDA margin of 83% [1] Market Opportunities - Oppenheimer expects AppLovin to benefit from increased advertising spending by brands, particularly during the holiday shopping season [1] - The company is likely to attract new clients through agencies and e-commerce platforms, further expanding its business [1] Business Model - AppLovin primarily provides marketing software and platform services to help businesses achieve user growth, monetization, and market promotion for mobile applications [1] - Key solutions include AI-driven advertising tools like AppDiscovery for precise ad-targeting and monetization platforms like MAX for optimizing in-app ad revenue [1]
Oppenheimer看好AppLovin(APP.US)非游戏广告 目标价一口气上调240美元