团圆餐桌添足“鲜味” 节前走市场看假日“菜篮子”“果盘子”新趋势

Core Insights - The supply of essential goods is abundant and prices remain stable as the National Day and Mid-Autumn Festival approach, with various regions increasing stock and enhancing monitoring to meet holiday consumption needs [1][4][11] Supply Chain and Logistics - A large supermarket in Beijing has revamped its store with over 13,000 product varieties, including new items like crabs and specialty mooncakes to cater to holiday demand [4] - Health-conscious products are increasingly in demand, leading to a threefold increase in overall stock levels compared to regular days, with additional logistics support planned for the holiday period [7] - In Hangzhou, a digital traceability system is being utilized to ensure the safety and health of holiday supplies, allowing consumers to verify product origins and safety reports via mobile [7] - Extended supermarket hours in regions like Jiangxi and Jiangsu are facilitating consumer purchases, with a focus on inspecting seasonal foods like vegetables and mooncakes [9] Technology in Supply Chain - The use of advanced logistics technology, including drones and smart sorting centers, is enhancing the efficiency of fresh food delivery, ensuring high-quality products reach consumers quickly [11][20] - In Fujian, a "half-hour freshness chain" for fish is operational, ensuring rapid delivery from catch to cold storage [13][15] - The introduction of cold transport unmanned vehicles in Jiangsu is expected to improve delivery times by over 30% by 2025 [18] Market Trends in Mooncakes - The mooncake market is characterized by a blend of traditional and innovative offerings, with new flavors and designs appealing to consumers [21][29] - Sales of mooncakes have surged, with some stores reporting peak sales as the holidays approach, indicating strong consumer interest [25][27] - Data shows that health considerations are paramount for consumers, with 73% prioritizing healthy ingredients and a significant rise in low-sugar and additive-free products [29]