2 1 Shi Ji Jing Ji Bao Dao·2025-09-29 06:53Core Insights - This year's "Double 11" shopping festival is starting earlier than in previous years, with JD.com launching sales on October 9, marking the earliest start in history [4][6] - Major platforms like Tmall and Douyin are also advancing their sales schedules, indicating a trend towards earlier promotional activities [1][2] Group 1: Changes in Promotional Strategies - The "Double 11" event has evolved from a single-day sale to a nearly month-long shopping festival, reflecting a significant shift in consumer engagement [5][6] - The simplification of promotional mechanisms is evident, moving away from complex rules to more straightforward discount strategies, enhancing consumer experience [8][10] - JD.com has introduced a "current stock sale" model, eliminating the need for pre-orders and allowing immediate purchases, which contrasts with Tmall's decision to reintroduce pre-sales for high-ticket items [9][10] Group 2: Market Dynamics and Consumer Behavior - The early start of the shopping festival aims to smooth out consumer demand over a longer period, reducing pressure on logistics and after-sales services [10][11] - The competition among e-commerce platforms is shifting from price wars to a focus on supply chain efficiency, user experience, and service quality, indicating a more holistic approach to consumer engagement [11] - Data shows that JD.com's user base for "Double 11" shopping increased by over 20% in 2024, highlighting the effectiveness of the extended promotional strategy [7]