Core Viewpoint - Xiaomi Group-W (01810) recently held a product launch event showcasing its flagship Xiaomi 17 series smartphones, Xiaomi Pad 8 series tablets, and a range of high-end home appliances, along with the introduction of customized services for Xiaomi cars YU7 and SU7 Ultra, indicating a strategic shift towards high-end development in smartphones and AIoT products, reinforcing its "full ecosystem" strategy [1] Group 1 - The Xiaomi 17 series starts at a competitive price of 4,499 RMB, which is lower than the starting price of the iPhone 17 at 5,999 RMB, highlighting Xiaomi's pricing advantage [1] - The starting prices for Xiaomi 17 Pro and Max are 4,999 RMB and 5,999 RMB respectively, which are lower than the previous year's iPhone 15 Pro and Pro Ultra pricing, showcasing Xiaomi's strategy to directly compete with Apple [1] - The launch event reflects Xiaomi's comprehensive strategy to align with Apple's ecosystem by innovatively incorporating features like the "wonderful back screen" [1]
招银国际:小米集团-W新品定价具优势 重申“买入”评级