DM咖啡一周年焕新升级：开启日咖夜酒模式，把“风味重组”玩出新花样

Core Insights - DM Coffee celebrates its first anniversary with significant growth, achieving a total revenue of over 3.5 million yuan since its opening in September 2024, with a monthly revenue of 350,000 yuan and a daily average exceeding 10,000 yuan [1] - The brand introduces a new "Day Coffee Night Wine" model, emphasizing the integration of coffee and alcohol, enhancing the aesthetic narrative and cultural resonance through a revamped menu and store design [1][9] Product and Menu Upgrades - The product matrix has expanded to 48 drink options, including 7 signature blends and 5 cocktails, catering to diverse consumer tastes [2] - The "Artistic Flavor" concept is highlighted in the menu upgrade, incorporating elements of West Coast culture and exploring tea-coffee fusion and regional ingredients [2] Unique Beverage Offerings - The "Flavor Reconstruction" series focuses on breaking traditional coffee flavor boundaries, utilizing molecular gastronomy to create complex taste experiences [4] - The Cocoa series emphasizes "vegan-friendly" and "extreme expression of cocoa flavor," using Tanzanian cocoa known for its bright acidity and rich floral notes [5] Cocktail Innovations - The cocktail series extends DM Coffee's innovative spirit into the nightlife scene, blending classic cocktail recipes with unique flavor treatments and local ingredients [8] - The signature cocktail "Floating Light Lemon Cold Brew" exemplifies the brand's creative approach to reinterpreting classic drinks [8] Cultural Integration - DM Coffee's anniversary upgrades represent a milestone in brand development, merging coffee and alcohol cultures to offer a more artistic consumer experience [9]