撬动翡翠市场，周大福珠宝参与推动“Fei Cui”名称国际化

Group 1 - Chow Tai Fook Jewelry recently held a high-end jewelry exhibition featuring the "Tian Yuan Di Fang" collection, which integrates high-quality jadeite and pure diamonds with modern design elements reflecting Chinese aesthetics [1] - The jadeite business is a crucial part of Chow Tai Fook's strategic layout, with increasing consumer interest in traditional Chinese culture, particularly among younger generations [3] - The jadeite market, despite its large size, faces growth limitations due to inconsistent naming and standards, and efforts are being made to promote the standardization and internationalization of jadeite [3][4] Group 2 - The market size for jade products in China is projected to be approximately 98 billion yuan in 2024, with jadeite driving high-quality consumption among the post-90s generation [5] - Chow Tai Fook's sales of jadeite products doubled in the first quarter of the 2026 fiscal year, highlighting the potential of jadeite in aesthetics, culture, and investment value [5] - To attract younger consumers, Chow Tai Fook emphasizes the uniqueness and scarcity of materials in its high-end jewelry series and offers daily wear products at more accessible prices [5]