我区“梁班长”入选2025年全国农村电商带头人典型案例

Core Insights - The Ministry of Commerce held an event in Caoxian, Shandong Province, to promote high-quality development of rural e-commerce by 2025, announcing a list of exemplary rural e-commerce leaders [1] - Liang Fanxiang, known as "Liang Bangzhang," a 90s veteran turned live-streaming influencer, was recognized as the only representative from his region, marking a national honor for the local e-commerce sector [1][3] Group 1 - Liang's journey in e-commerce began in 2020 after returning home from military service, motivated by the need to help local farmers sell their quality agricultural products [3] - Over five years, Liang transformed from a novice with only two sales in his first live stream to a successful influencer with over 100,000 followers, achieving annual sales exceeding 5 million yuan for local products [3] - Liang's philosophy of "teaching fishing rather than giving fish" led him to provide free training in video editing, copywriting, and live-streaming techniques to local villagers, resulting in significant success stories like that of a farmer who gained over a million followers [3] Group 2 - Liang's business model has evolved from simple live-streaming to a comprehensive industry chain, establishing a 400-acre ecological farm with facilities for live streaming, warehousing, and educational programs [3] - The initiative aims to create job opportunities for veterans and students, enhancing the local economy and community engagement [3][4] - Following his recognition, Liang plans to offer free live-streaming venues and train 300-500 students, contributing to the wealth of local villagers [4] - The region aims to further develop rural e-commerce by improving logistics and nurturing local industry leaders, positioning e-commerce as a key driver for rural revitalization [4]