3 6 Ke·2025-09-29 07:49Core Insights - Keeta, a subsidiary of Meituan, officially launched operations in Dubai on September 27, marking its fourth strategic entry in the Middle East [1] - The company plans to expand its services from Dubai to other regions in the UAE, with preparations underway for a launch in Abu Dhabi [1] - Dubai is characterized by high delivery penetration, robust market infrastructure, and strong consumer demand for quality delivery services, making it a high-value market [1] Expansion Strategy - Keeta has rapidly entered three Middle Eastern markets within 40 days, following launches in Qatar and Kuwait [1][2] - The company aims to deepen its presence in the Middle East and expand to more countries within the Gulf Cooperation Council (GCC) [2] - Meituan's management highlighted Qatar's high GDP per capita and strong consumer willingness to pay for services as a solid foundation for future growth [2] Local Integration and Technology - Meituan emphasizes that its entry into Kuwait is not merely a replication of its domestic model but involves deep integration into the local ecosystem [3] - The company plans to provide reliable delivery services, diverse product offerings, and advanced digital tools for local merchants, while also supporting delivery partners with income guarantees and training [3] - Dubai will also serve as the first overseas site for Meituan's drone delivery service, with plans for regular operations following the acquisition of necessary regulatory approvals [3] Long-term Vision - Meituan's CEO expressed optimism about Keeta's long-term growth potential, aiming for a GMV of 100 billion within ten years, starting from its initial international expansion in Hong Kong [3]