“内娱梁宽植”“古偶梁宽植”频现 爱奇艺王晓晖：男性角色创作成为下一个风口

Group 1 - The film and television industry is entering a phase of "reduced quantity and increased quality," with a decrease in the number of new series while a consensus on premium content emerges [1][5] - The chief content officer of iQIYI, Wang Xiaohui, emphasizes the need for diverse character portrayals, particularly focusing on youthfulness in characters across all age groups and redefining male roles [1][5][8] - The industry is shifting towards creating content that provides emotional comfort and meets spiritual needs, which Wang believes is crucial for the future of the film and television sector [1][5] Group 2 - Data from Yunhe shows that in the first half of this year, long video platforms released 271 new series, a decrease of 33 compared to the previous year, indicating a trend towards higher production quality and deeper character development [5][7] - The portrayal of female characters is expanding beyond traditional genres, with a variety of themes appealing to female audiences, challenging the misconception that women only enjoy historical dramas [7][8] - The industry is witnessing a resurgence in the portrayal of male characters, with a focus on emotional depth and respect, moving away from traditional stereotypes of masculinity [8] Group 3 - iQIYI is strategically positioning its offline business as a core part of its operations, focusing on IP derivatives and theme parks enhanced by AI technology [4][11] - The company is shifting from licensing to self-operating its card business, achieving over 100 million yuan in gross merchandise volume in the first half of the year [11] - iQIYI's theme parks will leverage technology for a more interactive and smaller-scale experience, differentiating from traditional large-scale theme parks [11][12]