Zhuangyuan Pasture(SZ:002910) Xin Lang Cai Jing·2025-09-29 08:01Core Viewpoint - The company, Lanzhou Zhuangyuan Pasture Co., Ltd., is leveraging new marketing strategies and product diversification to enhance its market presence in the dairy industry, while also exploring opportunities in the pet food sector amidst rising costs and competition in traditional dairy markets [2][3]. Company Overview - Lanzhou Zhuangyuan Pasture Co., Ltd. primarily engages in the production, processing, and sales of dairy products and dairy beverages, including pasteurized milk, sterilized milk, and fermented milk, under brands such as "Zhuangyuan Pasture," "Shenghu," and "Dongfang Duoxian Zhuangyuan" [2][3][9]. - The company is a state-owned enterprise controlled by the Gansu Provincial Government's State-owned Assets Supervision and Administration Commission [4]. Financial Performance - For the first half of 2024, the company reported a revenue of 420 million yuan, a year-on-year decrease of 1.31%, while the net profit attributable to shareholders was a loss of 27.67 million yuan, showing a year-on-year increase of 68.50% in losses [9]. - The company's main revenue sources include sterilized milk (37.04%), fermented milk (24.37%), and adjusted milk (22.21%) [9]. Market Strategy - The company has implemented integrated marketing strategies, including collaborations with tourism routes to promote new products and enhance market expansion through online and offline channels [2][3]. - The launch of the pet food brand "Safiyy," featuring a unique "milk beef" ingredient, marks the company's entry into the pet food market, capitalizing on emerging opportunities [3]. Market Position - Zhuangyuan Pasture has established itself as a leading dairy product company in Gansu and Qinghai, with a market share of approximately 20% [3].