中宣部等七部门发布：微短剧被列入“重点任务”，出现了低成本100亿播放的新赛道？

Core Viewpoint - The "Cultural Enrichment of Rural Areas" work plan (2025-2027) aims to promote rural cultural development through initiatives like supporting micro-short dramas that resonate with farmers [1][3][23]. Group 1: Current Status of Rural Short Dramas - Rural short dramas can be categorized into two types: professionally produced rural cultural tourism dramas and those created by amateur creators [5]. - The most viewed rural short drama on Douyin is "A Le Ge Ge's Story," with over 8 billion views, highlighting the popularity of amateur content [5][7]. - Douyin hosts numerous accounts producing rural short dramas, with many videos achieving over 100,000 likes and significant engagement [7]. Group 2: Content Themes of Rural Short Dramas - The primary themes of rural short dramas include intergenerational conflict, marital relationships, and daily life, all centered around positive narratives and relatable endings [10]. - These dramas are characterized by low production costs, often filmed with smartphones, and emphasize authenticity through relatable characters and rural settings [10][12]. Group 3: Audience and Engagement - The main audience for rural short dramas consists of middle-aged and elderly users in rural areas, driven by the widespread use of smartphones [12]. - The emotional resonance and relatability of these dramas provide a sense of companionship for viewers, particularly for "left-behind elderly" individuals [12][14]. Group 4: Business Models of Rural Short Dramas - The commercial models for rural cultural tourism dramas include platform revenue sharing, tourism promotion, and government subsidies [15]. - Amateur creators monetize through various channels, including platform revenue sharing, live streaming sales, and private community engagement [16][18]. - Advertising placement is less common in rural short dramas due to brand alignment issues, but some creators utilize account matrices to increase visibility and audience reach [21][22]. Group 5: Future Outlook - The rural theme, while considered a niche, holds significant potential for development, especially with the support of the "Cultural Enrichment of Rural Areas" initiative [23].