第四届数贸会：今元集团布局印尼，助力中企跨越出海鸿沟

Core Insights - The fourth Global Digital Trade Expo showcased Indonesia and the UAE as guest countries, highlighting their digital economy developments and core competitiveness, attracting global attention [1] - Indonesia has released procurement intentions of nearly 1 billion USD in new capital construction and digital transformation, with total procurement expected to reach 30 billion USD during the expo, injecting strong momentum into global digital trade cooperation [1] - The company JinYuan Group demonstrated its unique service advantages in the Indonesian market, building a comprehensive service capability to support Chinese enterprises in seizing opportunities in Southeast Asia's digital economy [1][3] Market Potential - Chinese enterprises are strategically choosing to expand into Indonesia based on four dimensions: population, economy, policy, and location, indicating a long-term commitment rather than a short-term market chase [5] - Indonesia, as Southeast Asia's most populous country with over 270 million people, offers a significant user base for digital economy development and a strong labor foundation for various industries [5] - The digital economy in Indonesia is expected to grow to 88 billion USD in 2024 and surpass 200 billion USD by 2027, with e-commerce, digital payments, smart logistics, and industrial internet as core growth areas [5] - Indonesia's strategic location as a key member of ASEAN allows it to serve as a pivotal point for Chinese enterprises to penetrate the Southeast Asian market [5] Policy and Cooperation Environment - Indonesia's "pro-investment" policies and the deepening cooperation between China and Indonesia lower the barriers and costs for Chinese enterprises to enter the market [7] - The Indonesian government has introduced measures such as tax reductions and simplified foreign investment processes to create a friendly investment environment [7] - The "Digital Silk Road" cooperation framework enhances collaboration in digital technology transfer and talent cultivation, providing additional policy benefits for Chinese enterprises [7] Challenges for Chinese Enterprises - Chinese enterprises face three main challenges in Indonesia: compliance adaptation, localization integration, and talent supply [8] - Compliance issues arise from the dynamic nature of Indonesian regulations, particularly in labor, data security, and taxation, which can lead to significant risks if not properly managed [9][10][11] - Localization challenges stem from cultural differences and consumer behavior, requiring a deep understanding of local preferences and operational practices [14][15][16] - Talent supply issues are exacerbated by strict regulations on foreign labor and intense competition for skilled local talent, making human resource allocation difficult [17][18][19] Solutions Offered by JinYuan Group - JinYuan Group provides a comprehensive global human resource solution to help Chinese enterprises overcome challenges in entering the Indonesian market [20] - The company has established a global network and localized teams to facilitate resource allocation and provide tailored solutions for clients [22][23] - The development of a proprietary technology platform enhances efficiency and compliance in cross-border human resource management, addressing common pain points faced by Chinese enterprises [24] Case Study - A well-known motorcycle brand faced significant human resource challenges while establishing a factory in Indonesia, including compliance recruitment and supplier management [25][26] - JinYuan Group offered a tailored solution that included global EOR services and cross-border human resource support, successfully addressing the client's needs and ensuring timely project completion [27] Future Outlook - JinYuan Group aims to continue expanding its global presence while providing precise support for Chinese enterprises entering the Indonesian market, fostering deep connections between local and Chinese businesses [28][31]