中国家电协会：杜绝无序低价竞争，坚决不搞低于成本价倾销

Core Viewpoint - The Chinese home appliance industry is facing severe "involution" characterized by unhealthy competition, particularly in the form of low-price strategies, prompting the China Household Electrical Appliances Association to issue a call for fair competition and high-quality development [3][4]. Group 1: Industry Challenges - The home appliance industry has developed into a highly competitive sector over the past 40 years, particularly excelling in smart appliances in the last decade [3]. - Current challenges include "involution" manifested through vicious low-price competition, misleading marketing practices, and the prevalence of counterfeit products [3][4]. - The association emphasizes that these issues hinder the industry's progress towards high-quality development [3]. Group 2: Association's Initiatives - The China Household Electrical Appliances Association has issued an initiative to promote fair competition, respect, collaboration, and high-quality development within the industry [3]. - Key principles include building strong technological innovation capabilities, respecting intellectual property, and focusing on user needs to ensure high product quality [3][5]. - The initiative also calls for improved pre-sale consultation, installation, and after-sales service to enhance consumer experience [3]. Group 3: Anti-Competition Measures - The association firmly opposes various forms of unfair competition, including below-cost pricing, exaggerated advertising, and counterfeit products [4][5]. - It advocates for strict adherence to laws such as the Anti-Unfair Competition Law and the Anti-Monopoly Law, as well as industry self-regulation [5]. - The association highlights the need for a collaborative industry ecosystem that benefits all parties involved, including small and medium enterprises [5].