Core Viewpoint - The discussion around the use of "small print" in advertising has been highlighted, with a focus on regulatory compliance and the importance of clarity to avoid misleading consumers [1] Group 1: Company Statements - Wan Zhiqiang, CMO of Meizu Group in China, emphasized the need for clear supplementary terms in advertising to ensure that consumers are not misled, while still adhering to regulatory requirements [1] - Meizu's internal guidelines stress the importance of maintaining the context and semantics of the product while making any additional clarifications as obvious as possible [1] Group 2: Industry Practices - The phenomenon of using prominent slogans alongside small print disclaimers is not unique to Meizu, as evidenced by Xiaomi's recent promotional materials for the Xiaomi 17 Pro series, which featured a bold claim alongside a small-font clarification [1]
魅族高管疑似“暗讽”小米:补充限定词不要让人有被误导,产品观中包含价值观