Nike marketing plans in focus ahead of crucial year for sports events

By Juveria Tabassum and Nicholas P. Brown (Reuters) -Investors will zoom in on Nike's marketing plans for the coming year when it reports results on Tuesday, after several sluggish quarters in which rivals have stolen market share and high tariffs have hit imported goods. The company, in the midst of a turnaround under CEO Elliott Hill, showed an appetite for big-ticket ad campaigns in the year ended May - boosting its marketing spend to $1.63 billion, up 9% from the previous year - and next year brings ...