专访星星充电CEO李宏庆：新能源企业出海要形成多方共赢局面

Core Insights - Chinese companies are actively pursuing overseas markets as a strategic path for globalization and brand building, particularly in the renewable energy sector [1][3] - The rapid growth of China's new energy vehicle (NEV) production, which is expected to exceed 10 million units in 2024, positions the country as a leader in the global NEV market [1][2] Market Opportunities - The global demand for charging infrastructure is increasing, driven by policies in various countries aiming for full electrification of new passenger vehicles by 2030-2035 [2] - The charging infrastructure market in Europe and the U.S. is underdeveloped compared to China, with a car-to-charger ratio of 15:1 in Europe versus 7.5:1 in China, indicating significant growth potential [2] Business Strategy - The company has established a presence in nearly 70 countries since entering the international market in 2018, with expectations for overseas revenue and profit to steadily increase [3] - A focus on local operations and differentiated strategies is essential for sustainable market presence and brand development in various regions [4][5] Regional Strategies - In Europe, the company collaborates with local partners to meet stringent technical standards and user expectations, while in the U.S., it prioritizes partnerships with major operators to navigate market complexities [4][5] - In Southeast Asia, the company adopts flexible and customized strategies based on the varying development stages and policy support across countries [5] Market Growth Projections - The European market is projected to grow at a compound annual growth rate (CAGR) of 60%-100% from 2023 to 2025, supported by EU policies [6] - The company aims to leverage its technological and cost advantages to address the less mature infrastructure in overseas markets [7] Innovation and Collaboration - Emphasizing innovation based on user scenarios is crucial for overcoming challenges in overseas markets, allowing the company to combine its technological strengths with local market insights [7] - The company promotes "vehicle-charger synergy" as a means to enhance international competitiveness and deepen cooperation with local enterprises [9] Local Adaptation - The company is committed to adapting its "solar-storage-charging" integrated microgrid experience to international markets, ensuring flexibility in business models and collaboration with local energy aggregators [10][11] - Establishing local teams and understanding regional characteristics are vital for successful implementation of technology and operational strategies [11][15] Addressing Challenges - The company recognizes that trade barriers are a complex challenge in international expansion, necessitating a localized approach to navigate both policy and cultural obstacles [16] - A focus on building trust and integrating into local ecosystems through joint ventures and strategic partnerships is essential for overcoming these barriers [16]