3 6 Ke·2025-09-29 10:53Core Insights - Apple is developing an internal AI chatbot named "Veritas," which is designed for testing purposes related to Siri, but it is not intended for consumer release [6][11][20] - The company maintains a cautious stance towards generative AI and has no plans to launch a consumer-facing chatbot, despite the popularity of competitors like ChatGPT [11][25] - Apple's approach focuses on integrating AI functionalities into existing systems rather than creating standalone AI chatbots, emphasizing privacy and ecosystem control [20][27] Group 1: AI Development and Internal Tools - "Veritas" is an independent iPhone application that allows users to interact through a dialogue box, similar to ChatGPT, but is currently limited to internal use [7][11] - Apple previously tested another internal chatbot named "Ajax," which was also restricted to internal use and aimed at assisting product design [11][13] - The company has formed a new team called AKI (Answers, Knowledge, Information) to develop an AI answer engine that will be integrated into Siri [21][23] Group 2: Market Position and Strategy - Apple executives have publicly denied the necessity of a consumer chatbot, believing that user interest is limited and that the company is not falling behind in AI [16][20] - The company has integrated ChatGPT into Siri for basic queries, but the integration is shallow and does not provide a seamless user experience [18][20] - Apple's strong privacy policies and closed ecosystem make it challenging for third-party chatbots to compete effectively with Siri [20][27] Group 3: Future Directions and Considerations - There are calls for Apple to officially launch "Veritas" as a consumer product to meet user demand for a chatbot [23] - The company is exploring the potential of AI search engines to enhance Siri's capabilities without the risks associated with generative AI [23][29] - Apple's strategy may involve deepening the integration of existing AI models rather than developing a standalone chatbot, focusing on providing users with diverse answer options [29]