Core Insights - Mobil 1 participated in the Shanghai Xintiandi Car Festival starting September 29, 2025, showcasing its brand image that merges classic automotive culture with modern technology [1] - The main exhibit featured a classic car with the iconic "Red Pegasus" paint, aligning with the festival's theme of "Classic and Future" [1] - Mobil 1 set up interactive experiences to create a platform for automotive culture enthusiasts, extending its technical communication concept from "track to road" [1] Product Development - Mobil 1 has completed technical upgrades to meet the new ILSAC GF-7 and API SQ oil standards set to be implemented in 2025 [1] - The upgraded products maintain high performance while improving piston cleanliness, fuel economy, prevention of low-speed pre-ignition, and wear protection, successfully challenging a 25,000-kilometer oil change interval [1] Marketing Strategy - The brand not only showcased automotive culture during the Golden Week holiday but also collaborated with OCR to create a multi-dimensional scene that integrates display, experience, and consumption [1] - Mobil 1 provided a platform for car owners and consumers to express individuality and seek resonance within automotive culture [1]
美孚1号品牌亮相上海新天地玩车节 展示经典与创新融合理念