丰收节里看广东“百千万工程”：产业兴、乡村美、农民富

Core Viewpoint - The celebration of the 2025 Chinese Farmers' Harvest Festival in Guangdong highlights the province's agricultural achievements and the positive changes in rural life, showcasing the successful implementation of the "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" [1] Agricultural Achievements - Guangdong has made significant progress in rice production, achieving an early rice yield of 410.8 kg per mu, an increase of 6.3 kg from the previous year, marking a historical high [1] - The total rice production reached 5.332 million tons, up by 55,000 tons year-on-year [1] - The total output value of agriculture, forestry, animal husbandry, and fishery in the first half of the year was 424.157 billion yuan, with rural residents' per capita disposable income at 14,624 yuan, a year-on-year increase of 5.7%, surpassing urban residents by 1.7 percentage points [1] Rural Development Initiatives - The modern rural industrial system is rapidly developing, with a strong trend of integration between agriculture, culture, and tourism [1] - The construction of modern marine ranches is accelerating, with breakthroughs in marine fishery seed industry and successful production of advanced deep-sea aquaculture equipment [1] - The "Hundred Counties, Thousand Towns, and Ten Thousand Villages Project" is fostering typical villages, promoting livable and workable beautiful rural areas [1] Community Engagement and Innovation - The main event attracted farmers and tourists, showcasing innovative rural construction models like rooftop cafes, which create new income paths for village collectives [2] - New farmers are emerging, such as "Hua Ju Hong Brother" and "Gong Gan Sister," who are successfully marketing local products to larger markets [2] - The event featured a variety of cultural activities, emphasizing the importance of sustainable rural development through community engagement [2] Local Economic Development - Zhaoqing, the event's host city, is known for its specialty products like "High Gui Shrimp," and has developed a full industrial chain for modern agriculture [4] - The event included a "Harvest Market" showcasing agricultural products from 21 cities in Guangdong, promoting local specialties and expanding sales channels through live broadcasts [4] Media and Technology Integration - Guangdong is implementing a "Media+" initiative to enhance agricultural and rural development, integrating media into the agricultural product market system [5] - The program "Brushing Our Harvest Season" features live broadcasts promoting local specialties, demonstrating how new farmers are leveraging technology to boost sales [5] - A conference on rural operation and media collaboration was held to share experiences and explore new paths for rural revitalization [5]