南极电商：现已开设的超级南极人门店在商场具有较强的竞争力

Core Viewpoint - The company is focusing on enhancing its offline store channels, particularly through the "Super Antarctic" and "Antarctic+" themed store types, aiming to improve competitiveness in shopping malls [1] Group 1: Store Types and Strategy - The "Super Antarctic" stores are designed to be highly competitive within shopping malls, with ongoing efforts to refine product structure and store types to rank among the top in mall listings [1] - The "Antarctic+" store model will introduce retro-themed stores targeting young consumers, incorporating popular internet trends [1] Group 2: Marketing and Community Engagement - The company plans to increase investment in community operations for its offline stores, enhancing marketing efforts to engage with local consumer groups [1]