“小优盘”IP引领 贵州盘州优品走向大湾区

Core Viewpoint - The successful conclusion of the three-day "Guangzhou Fair Bay Area Consumption Assistance Activity" highlights the innovative approach of integrating cultural performances, specialty product exhibitions, and interactive IP engagement to promote Pan County's ethnic culture and unique products in the Bay Area market [1][9]. Group 1: Cultural Engagement - The original ecological song and dance performances by Pan County's ethnic youth actors were a major highlight, attracting significant audience interaction and engagement [3]. - The non-heritage clay modeling display showcased lifelike creations, with children actively participating and expressing excitement about the creative process [3]. Group 2: Product Recognition - The "Pan County Quality Products" gained market recognition, with the "Miao Thirteen" herbal medicine series and "Chu Ma Han Spicy" snacks becoming popular among younger consumers [5]. - A Bay Area consumer expressed satisfaction with the spicy potato chips, noting their appealing flavor and youthful packaging, leading to recommendations to colleagues [5]. Group 3: IP and Cultural Interaction - The development of cultural products based on the "Little You Pan" image served as a connection point, with various merchandise gaining popularity during interactive sessions [7]. - Many attendees engaged with the "Youth Pan County" WeChat account to receive creative commemorative items, indicating a strong interest in the region's youth culture [7]. Group 4: Future Development - The event's success in the Bay Area is attributed to the solid foundation laid by the "Pan County Youth Friendly Consumption Season," validating the effectiveness of the "culture + consumption" model led by the "Little You Pan" IP [9]. - The Pan County Youth Committee plans to use this event as a starting point to deepen regional exchanges, enhance the brand influence of the "Little You Pan" IP, and encourage local youth involvement in rural revitalization and regional development [11].