Core Viewpoint - The importance of financial education in today's complex financial market is emphasized, with a focus on enhancing public financial literacy and protecting consumer rights through various initiatives by financial institutions [1][4]. Group 1: Financial Education Initiatives - Financial institutions are encouraged to make financial education a long-term and regular effort, aiming to improve the financial literacy of the public [1]. - Ping An Consumer Finance has launched a "Financial Education Month" campaign targeting three groups: the elderly, youth, and new citizens, in collaboration with various organizations [1][4]. - The company has conducted targeted financial knowledge education activities in rural areas and communities to enhance the financial fraud awareness of elderly consumers [4]. Group 2: Targeted Outreach - Ping An Consumer Finance has partnered with local police to conduct financial education activities in universities, focusing on protecting the rights of the youth [4]. - The company has organized multiple financial fraud prevention seminars for new citizens and working professionals in major urban areas [4]. Group 3: Online and Offline Integration - The company is actively expanding its financial education outreach through a combination of online and offline methods, utilizing platforms like Douyin and WeChat for broader engagement [9]. - As of June 2025, Ping An Consumer Finance has conducted over 260 financial knowledge dissemination activities, reaching more than 15 million people [9]. - The ongoing efforts aim to make financial education more accessible and relatable to consumers, ensuring that risk awareness is effectively communicated [9].
平安消费金融深入推进金融教育宣传工作,彰显为民办实事的情怀
Sou Hu Cai Jing·2025-09-29 12:20