Tsingtao Brewery(SH:600600) Zheng Quan Ri Bao Wang·2025-09-29 12:49Core Insights - Qingdao Beer emphasizes a comprehensive quality management approach that integrates technology and consumer experience, redefining what constitutes a good beer [1][2][3] Group 1: Quality Management Innovations - Qingdao Beer has developed a unique "charm perception quality management model" that transitions from basic quality to charm perception quality, addressing consumer needs from basic to potential [1] - The company has successfully localized the production of oxygen-absorbing gaskets, previously reliant on imports, enhancing the freshness and sensory quality of its beer [2] - Qingdao Beer has invested in research and innovation to improve quality, leading to significant advancements in fermentation, flavor control, and sustainable practices, earning four national science and technology progress awards [3] Group 2: Digital Transformation and Traceability - The company has implemented a digital production system that allows for real-time monitoring of over 1,800 quality checkpoints, ensuring transparency and traceability in the production process [4] - Qingdao Beer is enhancing its quality management through a comprehensive digital transformation that spans the entire supply chain, focusing on smart manufacturing and green practices [5] Group 3: Fresh Beer Delivery and Consumer Experience - The introduction of fresh beer products, such as unpasteurized beer, has led to a new market trend, with a focus on rapid delivery and quality management [6] - The company has established a "fresh direct delivery" service, allowing consumers to receive their orders within 30 minutes, enhancing the overall consumer experience [6][7] - Qingdao Beer is expanding its brand presence globally, exporting to over 120 countries and creating immersive consumer experiences through various initiatives [7]