Tsingtao Brewery(SH:600600) Zheng Quan Ri Bao Wang·2025-09-29 12:49Core Insights - The upcoming Mid-Autumn and National Day festivals are driving a surge in consumer demand for gift boxes, characterized by a shift towards rational purchasing behavior focused on quality, cost-effectiveness, and value alignment [1][5] - The integration of national trends and traditional brands is enhancing the appeal of classic products, reflecting consumers' dual pursuit of quality and cultural significance [2][4] Consumer Behavior - Consumers are increasingly prioritizing the intrinsic quality and emotional value of products over mere luxury, aligning with the "guarding tradition while innovating" approach of brands like Qingdao Beer and Beijing Daoxiangcun [5][6] - A report indicates that 72% of consumers prefer time-tested brands or classic products, while 68% believe that value is about matching quality with price, signaling a shift from concept marketing to value competition [7] Product Offerings - Qingdao Beer has launched various gift boxes tailored to different consumption scenarios, such as the classic gift box and the pure draft gift box, catering to diverse consumer preferences [3][4] - Beijing Daoxiangcun has introduced themed gift boxes like "Jingyun Central Axis" and "Jin Elegant Moon," which incorporate cultural elements and practical value, enhancing their appeal in the gift market [3][4] Market Trends - The gift market is witnessing a trend towards healthier and more meaningful consumption, driven by the rational shift in consumer behavior, which emphasizes quality and cultural resonance [5][6] - The design philosophy of both Qingdao Beer and Beijing Daoxiangcun reflects a minimalist approach that aligns with consumers' rational consumption needs, focusing on quality and cultural depth [3][4]