KWEICHOW MOUTAI(SH:600519) Zheng Quan Ri Bao·2025-09-29 13:08Core Viewpoint - The market for Moutai liquor is showing signs of recovery as the Mid-Autumn Festival and National Day approach, with increased demand and rising prices for the 53-degree 500ml Flying Moutai [1][2]. Market Recovery - The demand for Moutai liquor has increased, with prices ranging from 1800 to 1900 yuan per bottle, reflecting a recovery in the market [1]. - Sales volume for Moutai liquor has shown a significant increase, with reports of a 15% to 35% month-on-month growth in various regions [2]. - The recovery in the Moutai market indicates the effectiveness of the management's strategies and their focus on long-term development [1][2]. Strategic Initiatives - Moutai's management has implemented a high-frequency market research strategy, which has begun to yield positive results, contributing to the current market recovery [2][3]. - The company has engaged in extensive market research and marketing initiatives, including the "Spring Cultivation Action" and "Autumn Harvest Action," to adapt to changing market conditions [3]. - Moutai is focusing on transforming its business model from merely selling liquor to promoting a lifestyle, which is seen as a key strategy for high-quality development in the industry [3]. Future Outlook - Despite the current recovery, the white liquor industry still faces long-term pressures, necessitating Moutai to strengthen its market penetration and marketing strategies across different consumer segments [4]. - There is a recommendation for Moutai to enhance its presence in the 100 to 1000 yuan price range to capture more market share amid competitive pressures [4].