Bei Jing Shang Bao·2025-09-29 13:20Group 1 - The core focus of the article is on the surge in sales of hairy crabs on e-commerce platforms during the upcoming Mid-Autumn Festival and National Day holidays, with some platforms expecting sales to increase by 4-5 times compared to pre-holiday levels [2][6] - E-commerce platforms have launched special sections for hairy crab sales, offering promotions such as crab cards and gift boxes to attract consumers [2][6] - The sales of crab cards on platforms like "What Worth Buying" have seen a year-on-year increase of 37.13%, with specific products like the Yangcheng Lake crab gift box becoming popular choices for gifting [6] Group 2 - Logistics companies are enhancing their fresh food delivery capabilities, with SF Express launching an intelligent express transfer center specifically for hairy crabs, increasing capacity by 100% compared to 2024 [7] - JD Supermarket has established a strategic partnership to create a crab base, aiming for an annual production of over 500,000 pounds of crabs [6][7] - The unique consumption patterns in September are attributed to the upcoming holidays, with increased demand for gifting and seasonal purchases, leading to an overall 20% increase in inventory for fresh e-commerce platforms [7][8] Group 3 - Travel-related products have seen a significant increase in sales, with smart luggage sales on JD platform growing over 10 times year-on-year, particularly in regions like Guangdong, Shanghai, and Beijing [8] - Women's clothing, especially autumn apparel, has become a major focus for purchases, with a year-on-year GMV increase of 96.58% for categories like trench coats and knitwear [8] - The demand for outdoor gear and travel convenience items, such as clothing and skincare storage bags, has also risen, with a 31.05% increase in popularity [8]