Core Insights - HERITAGE NEXT, an international fashion cultural project initiated by WWD CHINA, showcased at Milan Fashion Week, emphasizing the importance of cultural exchange in driving innovation and diversity in the fashion industry [1][2][4] - The project features 11 avant-garde designer works and is supported by the Italian National Fashion Chamber, highlighting the collaboration between Chinese and Italian fashion sectors [1][2][3] Group 1: Event Overview - HERITAGE NEXT was held from September 23 to 28 at Palazzo Giureconsulti during Milan Fashion Week, marking the third collaboration between Bailian Group and this international fashion IP [1] - The exhibition aims to empower Chinese design on the global stage, following previous events in Paris and Shanghai [1][4] Group 2: Market Insights - China is recognized as the fastest-growing fashion consumption market, providing new opportunities for young designers [2] - The Milan Forum on September 23 focused on "Decoding the Chinese Market: The Global Stage for New Generation Designers," discussing strategies to support the internationalization of creative design [2][5] Group 3: Company Vision and Strategy - Bailian Group's century-old retail entity, Yongan Department Store, aims to deeply engage in the globalization of the fashion industry, promoting a vision of immersive cultural exploration [4][7] - The company plans to deepen cooperation with WWD CHINA and its parent company, Huayi Tomorrow, to enhance the fashion industry layout and support young designers through a comprehensive ecosystem [7]
HERITAGE NEXT米兰时装周启幕,百联股份助力中国原创设计的国际表达