汪地强陕津调研喊话，习酒不抛弃不放弃，共筑“厂商命运共同体”

Core Viewpoint - The leadership of Xijiu Group, represented by Wang Diqiang, emphasizes a commitment to not abandon any willing distributors amidst the deep adjustments in the liquor industry, signaling a strong intention to build a community of shared fate with distributors [1][2]. Industry Context - The white liquor industry is undergoing significant adjustments, with over 60% of distributors facing increased inventory pressures and ongoing price inversion issues, leading to a lack of confidence in the channels [2][4]. - Wang Diqiang's emphasis on the "evergreen attribute" of the liquor industry is based on a rational understanding of the industry's essence, suggesting that the sector will eventually return to value competition, providing fundamental support for companies to navigate short-term fluctuations [2][4]. Market Insights - The market characteristics of Shaanxi and Tianjin reflect the current state of the industry, with Shaanxi being a core growth area for Xijiu and Tianjin representing urgent needs for consumption upgrades and digital transformation [4][5]. - Wang Diqiang's market visits aim to gather real-time feedback to validate the feasibility of the "unity of perseverance and change" strategy, addressing challenges such as inventory pressure and pricing chaos [4][5]. Strategic Approach - Xijiu's strategy of "restarting entrepreneurship" focuses on deepening market foundations, enhancing channel networks, cultivating consumer groups, and creating terminal atmospheres through a four-step approach [5][6]. - The company aims to stabilize channel confidence by balancing "reasonable quantity layout" with "steady quality improvement" in its 2025 planning [5][6]. Distributor Relations - The principle of "not abandoning, not giving up" is particularly significant in the context of industry channel pressures, as Xijiu seeks to transform the traditional supply chain into a dual-empowerment ecological network [5][6]. - Wang Diqiang's directive for the marketing team to provide proactive service and precise responses aims to elevate distributors from "transaction partners" to "community of shared fate" [5][6]. Innovation and Digital Transformation - Xijiu is leveraging new concepts and technologies to empower traditional channels, aligning with industry trends towards digitalization and experiential consumption [6][7]. - The company plans to build a digital army, utilizing blockchain for traceability and AI algorithms for sales trend predictions, while also addressing e-commerce pricing issues through coordinated online and offline strategies [6][7]. Cultural Integration - Xijiu's product and scene innovations aim to merge traditional culture with modern consumption, introducing new products like "Zhi Jiao Jiu" targeting younger consumers and enhancing cultural experiences through initiatives like factory tours [6][7]. - This approach seeks to activate cultural genes using modern methods, aligning with the trend of providing more personalized products and services [6][7]. Collaborative Efforts - The emphasis on "unity" among distributors and the marketing team is crucial for the successful implementation of strategies, with a focus on addressing inventory pressures and sales challenges collaboratively [8]. - The synergy between Xijiu and its distributors is evident in the sustained growth in Shaanxi and the digital transformation efforts in Tianjin, showcasing the results of joint innovation and experimentation [8]. Conclusion - Xijiu's practices reveal the development secrets of an evergreen industry, combining quality and culture as core values with digitalization and service innovation as driving forces, while fostering a united front with distributors [8].