购房补贴、定向礼包，多地“金九银十”楼市优惠加码

Core Viewpoint - Various local governments are implementing housing purchase subsidy policies to stimulate demand during the "Golden September and Silver October" period, with significant financial incentives for homebuyers [1][2][5] Group 1: Subsidy Policies Overview - Approximately 20 cities and districts, including Chongqing, Jilin Changchun, and Sichuan Guangyuan, have introduced housing purchase subsidies since September [1][2] - Guangyuan offers substantial subsidies, with up to 800 yuan per square meter and a maximum of 120,000 yuan per unit for families with multiple children [3][6] - Cash subsidies are the most common, typically ranging from 10,000 to 50,000 yuan per unit, with some cities offering subsidies based on area or total purchase price [2][6] Group 2: Specific Regional Initiatives - In Guangxi, a subsidy program from September 15 to October 31 provides 10,000 yuan for first or second home purchases and 1,000 yuan for parking spaces, with a total budget of 120 million yuan [2][6] - Henan has announced support for families purchasing new homes from September 1 to December 31, with potential subsidies up to 20,000 yuan per unit [2][6] - Jilin Changchun is offering a 15,000 yuan consumer voucher for one-time payments and additional developer discounts, with total discounts reaching up to 150,000 yuan per unit [4][6] Group 3: Targeted Marketing Strategies - Innovative marketing strategies include targeted "packages" for specific buyer groups, such as Shenzhen's promotional events in Northeast cities to attract buyers [5][6] - Guangdong's Zhongshan is incentivizing referrals from Hong Kong and Macau residents, offering up to 3% cash rewards for successful recommendations [5][6] - The real estate market is expected to see increased activity in the fourth quarter, with more cities likely to follow suit with similar policies [5][6]