Xin Jing Bao·2025-09-29 14:38Core Insights - The article emphasizes the importance of transparency in the food service industry to build consumer trust and ensure food safety [2][6][12] Group 1: Transparency Initiatives - Meituan is implementing various initiatives such as "Mingchu Liangzao" (Transparent Kitchen) to enhance food safety transparency, allowing consumers to view live cooking processes [2][7][9] - The "Mingchu Liangzao" program has nearly 300,000 participating merchants, with significant increases in order volume and customer satisfaction reported [7][12] - The "Raccoon Canteen" model aims to provide a fully traceable and transparent operation for takeout services, ensuring consumer confidence in food safety [11][12] Group 2: Consumer Trust and Safety - A white paper indicates that 64.81% of consumers believe that real-time kitchen live streaming significantly enhances their trust in food safety [6] - The distinction between "ghost kitchens" and "no-dine-in takeout" is crucial, as the former poses safety risks while the latter is a legitimate business model [5][6] - The overall regulatory environment is improving, reducing the prevalence of "ghost kitchens" and enhancing consumer trust in food delivery services [6][12] Group 3: Financial Investments and Support - Meituan plans to invest 100 billion yuan in promoting food safety initiatives, including increasing subsidies for the "Mingchu Liangzao" program to 500 million yuan [9][12] - The company is providing financial support to small and micro food businesses to help them adopt transparent kitchen practices, with an initial subsidy of 50 million yuan [8][9] - The establishment of brand satellite stores is part of Meituan's strategy to ensure high standards in food safety and service quality across its network [11][12]