第四届数贸会：今元集团携旗下金柚GEO数智破解跨境电商人才困境

Group 1: Digital Trade Expo Overview - The Fourth Global Digital Trade Expo commenced in Hangzhou on September 25, attracting over 7,000 international merchants from 50 countries and regions, with the theme "Seeing Innovative Futures" [1] - Hangzhou, as China's first comprehensive pilot zone for cross-border e-commerce, aims to establish itself as a global digital trade hub, with a projected cross-border e-commerce import and export total of 152 billion yuan in 2024 [1] Group 2: Cross-Border E-Commerce Growth - In 2024, China's cross-border e-commerce import and export scale is expected to reach approximately 2.71 trillion yuan, a year-on-year increase of 14%, with exports projected at 2.15 trillion yuan, up 16.9% [4] - The top three export destinations are the United States (36.2%), the United Kingdom (11.7%), and Germany (5.7%), with consumer goods making up 97.5% of exports [4] Group 3: Zhejiang Province's Leadership - Zhejiang Province has fully covered all districts with cross-border e-commerce pilot zones since 2022, achieving significant growth with over 2,000 cross-border service providers and an average annual growth rate exceeding 30% [7] - The cross-border e-commerce export proportion in Hangzhou increased from 0.7% in 2015 to 9.7% in 2024, contributing to a total foreign trade value growth from over 400 billion yuan in 2015 to 800 billion yuan in 2024 [7] Group 4: Challenges for SMEs in Cross-Border E-Commerce - Over 90% of cross-border e-commerce enterprises are small and micro enterprises, facing systemic challenges in talent management, compliance, and cost control, which hinder their overseas expansion [10][11] - The need for localized operational teams and compliance with local laws presents significant hurdles for these SMEs [9][10] Group 5: JinYuan Group's Solutions - JinYuan Group offers comprehensive solutions for cross-border e-commerce companies, including global EOR compliance employment services and localized recruitment support in over 150 countries [13][14] - The company has established self-operated teams in various countries to assist in local talent acquisition and compliance with local labor laws, enhancing the operational capabilities of cross-border e-commerce businesses [14][16]