成都：以IP构建城市叙事新逻辑

Core Viewpoint - Chengdu is positioning itself as a leading city for the digital cultural and creative industry, showcasing its potential through the "2025 Chengdu International Digital Cultural and Creative Season" [1] Group 1: "Chengdu Creation" - Source of Vitality - The concept of "Chengdu Creation" has evolved beyond traditional manufacturing to encompass digital cultural IPs, which are essential for the city's cultural narrative [2] - The event features 28 local leading IPs, highlighting Chengdu's cultural innovation capabilities, including successful projects like "Nezha" and "Honor of Kings" [2] - Chengdu's creative talents and technical teams have historically played a crucial role in the global digital cultural industry, contributing significantly to well-known products and services [2] Group 2: "Chengdu Vibe" - Urban Energy - "Chengdu Vibe" reflects the city's vibrant energy, which is validated through tangible experiences that engage individuals [4] - The "Super IP Trendy Street" on Jiaozi Avenue serves as a microcosm of this transformation, where IPs become interactive and consumable entities [4] - The "2025 Chengdu International Digital Cultural and Creative Season" integrates various cultural elements, creating diverse experiences for citizens and tourists across the city [4][5] Group 3: Immersive Experience and Economic Cycle - Citizens and tourists are evolving from mere observers to active participants and co-creators in the city's cultural life, enhancing emotional connections to the city brand [6] - This immersive experience stimulates consumer enthusiasm and contributes to a high-efficiency economic cycle from content production to market consumption and industrial upgrading [6]