OPPO、vivo入局手持影像赛道 大疆、影石怕了吗？

Core Viewpoint - The handheld imaging market is witnessing new entrants like OPPO and vivo, who are developing handheld smart imaging devices to compete with established products from DJI [1][2] Group 1: Market Dynamics - OPPO has confirmed the launch of a new imaging product series based on over 17 years of experience in mobile imaging, with plans for release in 2026 [1][14] - The global smart imaging device market is highly concentrated, with the top three players expected to hold 78.9% market share by 2024, including companies like DJI, Insta360, and GoPro [3][6] - The Chinese market for panoramic cameras is projected to grow at a compound annual growth rate (CAGR) of 17.8% from 2023 to 2027, significantly outpacing other regions [6][7] Group 2: Competitive Landscape - Insta360 is the fastest-growing player, increasing its market share from 28.4% in 2023 to 35.6% in 2024, while GoPro's share is declining from 38.2% to 30.1% [6][7] - The mobile imaging market is seen as a new growth area for smartphone manufacturers, especially as their core mobile business faces saturation [7][10] Group 3: Technological Advantages - Smartphone manufacturers possess inherent competitive advantages in the mobile imaging sector due to their established supply chains and expertise in hardware and software development [9][10] - The transition of capabilities from smartphones to handheld imaging devices is supported by advancements in stabilization, AI algorithms, and color reproduction [7][9] Group 4: Future Prospects - The handheld imaging market is expected to provide significant growth opportunities and profitability, with companies like Insta360 reporting gross margins above 50% in their core business [13][14] - OPPO's new imaging products are anticipated to surprise consumers in 2026, while vivo is also expected to launch related products soon [14]