Core Viewpoint - The handheld imaging market is experiencing new competition as smartphone giants OPPO and vivo are entering the market with handheld smart imaging devices, targeting products from DJI [1][2] Group 1: Market Dynamics - The smartphone market is slowing down, prompting manufacturers to explore new growth areas, with the handheld imaging market emerging as a promising sector [2] - The global smart imaging device market is highly concentrated, with the top three companies expected to hold 78.9% market share by 2024, including DJI, Insta360, and GoPro [3][6] Group 2: Competitive Landscape - Insta360 is projected to grow its market share from 28.4% in 2023 to 35.6% in 2024, while GoPro's share is expected to decline from 38.2% to 30.1%, and DJI's from 19.1% to 13.2% [6] - The handheld imaging market, particularly in China, shows significant growth potential, with a compound annual growth rate (CAGR) of 17.8% for panoramic cameras and 26.1% for action cameras from 2023 to 2027 [7] Group 3: Technological Advantages - Smartphone manufacturers possess inherent competitive advantages in the handheld imaging market due to their established supply chains and expertise in hardware and software development [8] - The transition from smartphone imaging capabilities to handheld imaging devices is seen as a strategic move for companies like OPPO and vivo, which are facing growth challenges in their core smartphone business [7][9] Group 4: Future Prospects - OPPO plans to launch its new imaging product line in 2026, while vivo is also expected to introduce related products soon [12] - The handheld imaging market is anticipated to offer substantial profit margins, with companies like Insta360 reporting gross margins above 50% in their core business [11]
OPPO、vivo入局手持影像赛道,大疆、影石怕了吗?