“购在中国·乐购春城”2025昆明双节促消费活动启幕

Core Insights - The "Shopping in China: Enjoy Spring City" event in Kunming aims to stimulate consumption during the National Day and Mid-Autumn Festival by creating new consumption formats and experiences [1] Group 1: Event Overview - The event focuses on a comprehensive consumption experience covering food, accommodation, transportation, tourism, shopping, and entertainment [1] - The initiative employs a "fiscal subsidy + platform financing" model to distribute various special consumption vouchers through platforms like Taobao, Douyin, Alipay, and Cloud Flash Payment [2] Group 2: Consumption Vouchers - Taobao's "Kunming Health Consumption Voucher" is available at 16 major chain pharmacies for OTC drugs and health products [2] - Douyin's special vouchers benefit over 1,000 retail, dining, and accommodation businesses, enhancing consumer confidence through a government-platform-enterprise collaboration [2] - Alipay's "Spring City Double Festival Food Exclusive Voucher" collaborates with over 1,000 dining merchants, promoting local cuisine [2] - Cloud Flash Payment's third phase "Colorful Cloud Consumption Voucher" covers 6,000 merchants across various sectors, including special vouchers for events like the Shilin Marathon [2] Group 3: Unique Experiences - The event features a Mid-Autumn themed experience with activities like a Yunnan-style mooncake tasting event and a night market, integrating nighttime consumption into the tourism experience [4] - The EasyFly Low-altitude Park offers activities such as hot air balloon moon viewing and a cloud music festival, enhancing the festive atmosphere [4] Group 4: Cultural Integration - As a key destination for inbound consumption from South Asia and Southeast Asia, Kunming is creating immersive foreign consumption experiences, including ethnic cultural festivals and markets [5] - The event promotes a blend of commerce and tourism, with various cultural activities and competitions to attract visitors [5] Group 5: Lifestyle Promotion - The "Coffee + Tea" themed consumption scene is introduced, featuring a city coffee lifestyle season with various cultural and entertainment activities aimed at younger demographics [6] - Kunming's tea markets showcase renowned brands, inviting visitors to explore the local tea culture [6] - The event is set to continue until the end of the National Day and Mid-Autumn Festival holidays, aiming to unleash Kunming's consumption potential [6]