台达首席品牌官: 品牌如何成就“一个台达”

Core Insights - Delta showcased its commitment to sustainability and innovation at the 25th China International Industry Fair with the theme "AI Empowerment, GI Sustainability" [1][5] - The company has transformed from an ODM supplier to a provider of integrated system solutions, with over 200 production and operational sites globally and more than 80,000 employees [5][6] Group 1: Product and Technology Innovations - Delta presented various innovative green products and solutions, including AI digital factories, AI data centers, smart industrial fields, and smart microgrids [3][5] - The solid-state transformer (SST), which utilizes silicon carbide (SiC) technology, was a highlight, achieving over 98% energy efficiency and reducing equipment size by over 50% [3][5] - The company emphasized the integration of digital twin software platforms to showcase its new business capabilities [3][6] Group 2: Brand Development and Strategy - Delta's brand unification efforts began in 2010, focusing on creating a cohesive identity that reflects its mission of "Environmental Protection, Energy Saving, Love the Earth" [5][6] - In 2021, Delta reassessed its brand value propositions, introducing three key themes: "Intelligent Connectivity," "Sustainable Energy," and "Value Co-Creation" [6][8] - The brand strategy aims to enhance collaboration across industries and promote sustainable practices [8][9] Group 3: Sustainability and AI Integration - Delta is committed to balancing AI development with sustainability, as highlighted in a global research report presented at the fair [9][10] - The report revealed that 96% of surveyed AI application companies expect their suppliers to have sustainability goals within the next year, with energy efficiency and grid resilience as primary challenges [9][10] - Delta aims to leverage technological innovation to support sustainable AI initiatives, including smart microgrids and AI data centers designed for edge computing [9][10]