Group 1 - The mooncake market this year is characterized by a combination of traditional practices and innovative trends, maintaining the festive significance of mooncake consumption while introducing new flavors and designs [1] - A traditional store in Beijing has launched six new varieties of freshly baked mooncakes, which have become popular among consumers, leading to a peak in sales as the double festival approaches [3] - In Harbin, a traditional store experienced long queues of customers shortly after opening, while in Shanghai, various stores are innovating by introducing trendy flavors like sauce-baked coconut and "coal ball" mooncakes, attracting consumers with nostalgic appeal [5] Group 2 - Data indicates that this year's Mid-Autumn Festival market trends include a focus on light gifts, health-conscious options, and practicality, with 73% of consumers prioritizing healthy ingredients and a significant increase in low-sugar and additive-free products [7] - 59% of consumers prefer minimalist packaging, making "light gifts" a mainstream choice in the market [7]
双节月饼消费升温：老字号玩出新花样 健康轻量化成消费主流
Yang Shi Wang·2025-09-29 08:07