Huafa Properties(SH:600325) Zhong Zheng Wang·2025-09-29 08:17Core Insights - The opening of Qianhai Ice and Snow World marks the first large indoor ski resort in the Guangdong-Hong Kong-Macau Greater Bay Area, aligning with the national strategy for the development of ice and snow sports [1] - The project aims to promote the popularization of ice and snow sports and the integration of regional cultural tourism industries [1] Company Overview - Qianhai Ice and Snow World is invested in and operated by Huafa Group, covering a total construction area of approximately 100,000 square meters [1] - The facility features five professional ski slopes, with a maximum vertical drop of 83 meters and the longest single slope measuring 463 meters [1] - The project has been certified by Guinness World Records as the "largest indoor ski center" and has received certification from the International Ski Federation (FIS) for competition standards [1] Industry Impact - The project has been designated as a training base for skiing in Guangdong Province and for the Hong Kong skiing team, positioning it as a key platform for training and popularizing ice and snow sports in the Greater Bay Area [1] - The facility employs sixth-generation distributed snow-making technology, maintaining a snow moisture content of around 8%, closely resembling natural snow conditions [1] - The venue is equipped with dual cable cars and multiple conveyor belt systems, with a capacity of 3,200 visitors per hour, enhancing the visitor experience [1] Operational Strategy - The project has launched a cross-border bus service connecting Hong Kong and Macau, collaborating with over 30 hotels and 60 travel agencies to offer combined "snow tickets + accommodation" products [2] - A high-end membership space named "Super Snow Club" has been established to provide customized services [2] - The facility will host various events, including snow performances and themed markets, in conjunction with the "National Day Bay Area Ice and Snow Carnival" and Shenzhen's "Autumn Heartbeat" cultural tourism promotion activities [2] Future Plans - Huafa Group aims to leverage the unique hardware advantages of Qianhai Ice and Snow World to enhance investment in the popularization of ice and snow sports, professional training, and event organization [2] - The goal is to break seasonal and regional limitations, integrating ice and snow sports into everyday life and making it accessible to a wider audience in the Greater Bay Area [2]