AppLovin jumps as it prepares to launch self-serve tool, analysts raise estimates

Core Insights - AppLovin (NASDAQ:APP) experienced a 6% increase in stock price during market activity on Monday, indicating positive investor sentiment ahead of a significant product launch [4] - The company is set to launch its self-serve tool, Axon Ads Manager, for non-gaming advertisers on October 1, which is expected to broaden its client base beyond gaming [4] Company Developments - The introduction of Axon Ads Manager will enable e-commerce and other non-gaming clients to access the platform, potentially increasing revenue streams for AppLovin [4]