购房补贴、定向礼包 多地“金九银十”楼市优惠加码

Core Viewpoint - Various local governments are implementing housing purchase subsidy policies to stimulate demand during the "Golden September and Silver October" period, with significant financial incentives for homebuyers [1][2][3]. Group 1: Subsidy Policies Overview - Approximately 20 cities and districts, including Chongqing, Jilin Changchun, and Sichuan Guangyuan, have introduced housing purchase subsidies since September, with Guangyuan offering up to 12,000 yuan per unit for families with multiple children [1][3]. - Cash subsidies are the most common form of incentive, typically ranging from 10,000 to 50,000 yuan per unit, with some cities calculating subsidies based on area or total purchase price [1][4]. - In Guangxi, a subsidy program from September 15 to October 31 offers 10,000 yuan for first or second home purchases and 1,000 yuan for parking spaces, with a total budget of 120 million yuan [6]. Group 2: Regional Specifics - In Henan, families purchasing new homes from September 1 to December 31, 2025, can receive subsidies, with a maximum of 20,000 yuan per unit [2][6]. - Guangyuan's housing policy includes a subsidy of 600 yuan per square meter, with a maximum of 90,000 yuan for regular buyers and 12,000 yuan for families with two or more children [3][6]. - Jilin Changchun is offering a 15,000 yuan voucher for one-time payments and additional developer discounts during its autumn promotion month [4][6]. Group 3: Marketing and Promotion Strategies - Local governments are innovating with targeted marketing strategies, such as Shenzhen's nationwide property promotion events aimed at attracting buyers from Northeast China [5]. - Guangdong's Zhongshan is incentivizing referrals for property purchases by offering up to 3% cash rewards on the invoice amount for successful recommendations from Hong Kong and Macau residents [5][6]. - Various cities are organizing housing fairs to boost engagement, with Chongqing's online exhibition running from September 1 to October 31, featuring over 200 projects [4][6].