Ge Long Hui·2025-09-29 19:23Core Viewpoint - The launch of the Li Auto i6 at a price of 249,800 yuan is seen as a competitive move in the electric vehicle market, with significant promotional benefits during the initial sales period [1][2]. Pricing and Sales Strategy - The i6 is priced lower than the previously indicated range of 250,000 to 300,000 yuan, with an initial sales price of 239,800 yuan after discounts [1]. - The promotional benefits include a cash discount of 10,000 yuan and 25,000 yuan worth of optional features, enhancing its attractiveness to consumers [1]. Product Features and Competitiveness - The i6 is the company's first single-motor electric vehicle, which helps reduce costs while still offering a dual-motor option [1]. - Compared to competitors like Xiaomi YU7 and Tesla Model Y, the i6 offers advantages in pricing, suspension system (air suspension), and entertainment features, positioning it well in the 200,000 to 300,000 yuan market segment [2]. Future Product Development - The company anticipates a significant upgrade for the L series in 2025, focusing on features such as full AD Max version availability, larger batteries, and faster charging capabilities [2]. - The L series may also see a reduction in SKUs while enhancing comfort features and potentially introducing single-motor versions [2]. Financial Projections - The successful launch of the i6 is expected to open new market opportunities, with net profit forecasts for the company set at 5 billion, 9.5 billion, and 13.4 billion yuan for 2025 to 2027 [3]. - The company maintains a "recommended" rating based on its strong foundational capabilities and potential for growth through product updates [3].