American Rebel(US:AREB) Globenewswire·2025-09-29 20:24Core Points - American Rebel Holdings, Inc. celebrates Matt Hagan's victory at the NHRA Midwest Nationals, marking a significant moment for both the driver and the brand [1][2] - Hagan's win is his second of the season and the first with American Rebel Beer as the primary sponsor in 2025, highlighting the brand's growing presence in motorsports [2][6] - The victory reinforces the alignment between American Rebel's branding and the NHRA community, emphasizing values of freedom and high-octane performance [9][14] Company Performance - Hagan qualified No. 2 with a time of 3.868 ET at 329.91 mph and advanced through eliminations with consistent performance, culminating in a final time of 3.979 ET at 329.34 mph [4] - Hagan now ranks second in the Funny Car championship standings, just 20 points behind the leader, with three races remaining in the Countdown to the Championship [6] - The win adds to Hagan's legacy, marking his third Wally at the NHRA Midwest Nationals and his 54th career win [2][7] Brand Engagement - The event showcased American Rebel's partnership with Tony Stewart Racing, with the brand being featured prominently across multiple racing classes [12][14] - CEO Andy Ross highlighted the synergy between the brand and the NHRA community, noting the strong consumer connections fostered through motorsports [9][14] - The weekend included live performances and significant brand visibility, enhancing American Rebel's patriotic identity and consumer engagement [12][13] Product Information - American Rebel Light Beer, launched in September 2024, is positioned as a premium domestic light lager with approximately 100 calories and 4.3% alcohol content per 12 oz serving [18] - The beer is marketed as a celebration of freedom and quality, appealing to consumers who prefer a balanced lifestyle without added supplements [17][18] - The brand has expanded its availability across multiple states, enhancing its market presence and consumer reach [18]