Meta Platforms(US:META) Zhong Guo Zheng Quan Bao·2025-09-29 20:45Core Insights - The AI glasses industry is experiencing explosive growth this year, with major companies launching new products and a significant increase in shipment volumes, driven by the deep integration of AI and AR technologies [1][2] - The industry is transitioning from technological exploration to large-scale commercialization, recognized as a strategic entry point for next-generation human-computer interaction [1][2] - The global AI glasses shipment volume is projected to reach 2.555 million units in Q2 2025, marking a year-on-year increase of 54.9% [2] Industry Growth - Meta's CEO announced the launch of new AI glasses at the Meta Connect 2025 conference, featuring a display that is invisible to outsiders and supports new functionalities, priced from $799 [1] - The audio and audio-capturing glasses segment saw a shipment volume of 1.618 million units, reflecting a staggering year-on-year growth of 256.8% [2] - The consumer AR market is at a clear turning point, with Meta's collaboration with Ray-Ban and Apple's upcoming lightweight AR glasses contributing to this growth [2] Investment Opportunities - Analysts highlight the significant potential for AI glasses as a key AI entry point, with advancements in AI technology enabling models to execute tasks based on user voice commands [3] - The introduction of new AI glasses is expected to enhance the penetration rate of AI+AR glasses, driving continuous upgrades in the hardware supply chain [3] - Investment focus should be on Meta's new product launches, which may boost sales expectations for 2025-2026, and on the optical display sector, particularly in waveguide technology and related upstream components [4]